Editoriale

Audience development or audience empowerment? Let’s be contemporary.

di Maria Cristina Vannini

Audience development or audience empowerment? Let’s be contemporary.

As the President of the European Commission, Mr. Juncker stated in his State of the Union speech of Sept. 13th, Cultural Heritage is one of the pillars on which the new European House must develop. The opening of the House of European History in Brussels last May and the launch of the European Year of Cultural Heritage next year are the signs of how much Europe has started considering the values Cultural Heritage can vehiculate. Of course, in order to make Cultural sites, parks and museums – not to say of cultural landscapes and performing arts – keystones of the citizens empowerment, people working in the sector and all the institutions involved have to stand up and ask for more and continuous attention and investments and if our political institutions are not able to provide us with a strategical plan and a middle-long term vision of what can be done in the field, it is our duty to work for submit it to them and make it become a committing document. If that could be done at European level, the better. But to achieve this goal, that might bear an increase to the one percent of the EU budget for Culture, we must overcome some of the cliché we are not able to get rid of yet. Meaning that we must start, once and for all, to look around and outside the local or national borders, to make comparisons not in a copy/paste way among the different models of management, organization, participation and use of our Cultural goods; that we must start from a given threshold and avoid talking and looking always to the past. If museums must be considered “liquid” they must be contemporary in the way they communicate, in the way they approach their public, in the way they build they cultural offer. Some figures i.e. accessibility (cognitive and physical), experience-storytelling, multidisciplinary, audience development must be given for stated. We must start building on that to promote empowerment of the visitors through Culture.

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Gestire cultura

“γνῶθι σαυτόν” Technology as tools for inclusive museums: Liquid museum experience

di Anna Maria Marras

The accessibility is one of the most important stuff for museums and often is replaced with “inclusion” because involves in holistic way all museum life in general. Thanks to digital accessibility the museums join the visitor’s technologies behaviours and improve the knowledge sharing on site and on the web with usable and responsive website and digital library. “Museo archeologico nazionale di Cagliari” liquid museum experience has its foundations in the awareness that the accessibility, in all forms, is a part of global museum strategy.

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Luoghi insoliti

Treasure Hunt as a strategic tool for audience development

di Ilaria Vitellio

“To the Congregation of the Oratory in Naples 250 ducati and for you, Dionisio Lazzari, at completion 1000 ducati as this much you have spent for marbles, mother of pearl, precious stones and more and in labor to build the steps with the pedestals for the High Altar of the church. 9 September 1654” This is the transcript of an old credit certificate (Bancale) and its reason of payment, one of the documents preserved in one of the biggest archived collection of bank items that exists in the world and that dates back to 1573 up to our days, it is held in the Historical Archive of the Banco di Napoli [1]. For many years this Archive has been frequented by archivists, students and researchers of economic and financial history, a magical place however, difficult to access, example of a lack of knowledge that characterizes the urban experience of Naples. An inaccessible place, just like madhouses, prisons and factories during modern times, finally retired and refurbished, with the construction of common use goods. At 9:30 am of 10 June 2017, a group of people equipped with smartphones gathered outside the Historical Archive of the Banco di Napoli to participate in the first digital Treasure Hunt of the Bank.

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