Made in Italy between «invention» and tradition. The hi-storytelling of past advertising and communication campaigns in the context of corporate historical archives and museums

Abstract   The paper discusses some explorative research investigating the creative re-use of past advertising and communication campaigns in the context of corporate historical archives and museums. From a preliminary literature review, the research analyzed in the field the experiences…

Theater on Television: A Discussion on the Creation of a Specialized Public Service Channel | Una televisione del teatro o una televisione sul teatro? Idee e riflessioni per istituire un canale tematico di servizio pubblico per lo spettacolo dal vivo

Italy joined the global celebration of World Theatre Day for the first time on March 27, 2010, marking a significant milestone in recognizing the importance of live performance. This event, initiated by UNESCO in 1961, highlights a renewed commitment to…