Audience Analysis – Tafter Journal

Cultural Market, Entrepreneurship, Economics and Finance

Corporate Museums and design: Web communication strategies

Abstract The content of this article is the analysis of Web communication strategies used by corporate museums. The main goal of the research is to analyze the Italian corporate museum’s communication in order to first review the digital identity and…

Culture for Societies: Communication - Government Issues

Museums’ visitors in Italy

In a country where cultural participation generates alarming negative numbers (in 2015, 68.3% of the Italian population has never entered a museum [1] ), it becomes crucial to understand the new public and study suitable strategies for a cultural proposal…