Theatre at auction! Making it live!

July 2006: some advertisements invited interested people to take part in the public auction announced to sell the for too long a time dismissed Teatro Sociale of Gualtieri. The theatre is now becoming a benchmark in the domain, for the…

Creative Chaos: How To Feed Ideas

I am always inspired by the ‘art’ of facilitation, a combination of methodologies useful for leading and orientating a complex group in job meetings or workshops, generally used in the learning organization and educational field. So, what if culture makes…

Urban Art: new markets for culture

The new contemporary art scenario is evolving very fast and is bringing some deep changes into the entire system. The last twenty years have seen the evolution and rise of some new genres as Street art (born directly form the…

Movie design e brand experience

While many brands have explored various communication strategies, only a few have been able to innovate by integrating sustainability into their core business. This paper showcases examples of brands that have achieved this, demonstrating a commitment to creating a better…

Cultural events as catalysts for change: The MI AMI Musica Importante festival in Milan | Gli eventi culturali come incubatori culturali. Il caso di MI AMI Musica Importante a Milano

Cultural events are a hallmark of postmodern society, fostering value creation through social interaction and shared learning. As like as cultural incubators, they tap into physical and digital spaces, communities, and online conversations, utilizing cutting-edge marketing and communication techniques. The…

Creating engaging cultural experiences through design-oriented narrative structures and metalanguages – Strutture narrative e metalinguaggi design-oriented per la fruizione del patrimonio culturale

A design-oriented approach to cultural heritage enjoyment entails transferring innovative processes to the cultural sector, leveraging local resources and the unique characteristics of each place. This systemic approach adds significant value by shaping specific concepts related to strategic design, communication…