Articoli taggati con ‘cultural diplomacy’
Analyzing the Network of the Italian Cultural Institute of Copenhagen. Reactions to the Farnesina Reform and Promotion of the Sistema Italia
The Italian Cultural Institutes are not just pivotal elements of the Italian cultural diplomacy but also crucial tools to promote Italian culture and language. The Reform of the Ministry of Foreign Affairs (2010) determined a reorganization of both the internal structure of the Ministry and the international network of offices. In turn, the IICs were asked for the first time to promote abroad the whole Sistema Italia, rather than just Italian culture and language. This paper aims at analysing the network of the Italian Cultural Institute of Copenhagen to understand which were the real effects, if any, of the Reform on the Institute’s operations.
Future Trends in Cultural Diplomacy
The aim of this paper is to show how Cultural Diplomacy can take shape in the future, in a much wider extent than what we see today. Using the case study of the Deutsche Bank, this paper will refer to a broadening use of Corporate Social Responsibility in order to include cultural promotion in societies. Corporate Cultural Diplomacy-actions have to be considered as preventive and long-term investments will provide a win-win outcome for both societies as well as businesses. This paper will state the concrete benefits for enterprises to engage in Corporate Cultural Diplomacy, using Deutsche Bank as a concrete example of how Corporate Social Responsibility might develop and take shape in the future to come.
The Cultural Dimension of Sustainability
It is time to find new ways of injecting culture into business strategy. Economic downturn is quickly spreading across the big Western democracies because of an interconnected and global production system, causing a negative impact in terms of growth, employment and social cohesion. The recent financial crisis also brings to light the structural limits of a development model based on the anachronistic equation between richness and well-being. In the contemporary economic system, companies have to face a huge variety of challenges: competitiveness, innovation, sustainable development, and social and environmental responsibilities in order to survive in a global market. According to the so-called “happiness paradox” and paraphrasing a famous expression, the right answer to the recent economic and financial crisis cannot be “production for production’s sake.” In a world overstocked with goods, we need to reverse our lens and start exploring and explaining the power of culture to business.
