cultural communication – Tafter Journal

Culture for Societies: Communication - Government Issues

Arts and strategic communication in Italy and Spain: from sponsorship to corporate responsibility

The paper investigates the rise of business communication strategies based on culture and arts in Italy and Spain. As previous researches demonstrate, cultural communication can work as a strategic asset to develop corporate identity and reputation, enabling organizations to cultivate…

Managing Culture for creating impacts

“Open by vocation”: The Museum Salinas 2.0 and the sicilian anomaly in a social key

The archaeolgical museum Antonio Salinas in Palermo, closed for repairs, from a year up to the present has revamped his image thanks to social media and the adhesion to some campaigns as #invasionidigitali - #digitalinvasion, TN - and #museumweek, finding…

Culture for Societies: Communication - Government Issues

The discovery of arts and culture as global communication media. High-visibility experiences in the Italian and international scenario

If the powerful symbolic language related to artistic heritage can be considered the most brilliant intuition by first patrons and sponsors, during the last years the Italian scenario shows a real rush toward high-visibility cultural projects by global corporations, associating…

Broader Perspectives - The editorials of Tafter Journal

The role of culture in society

In an age of insecurity and inequality, the capacity of culture to generate positive impacts seems to be a certainty. Over the past years, an increasing number of studies have analysed the cultural and creative industries’ realm with the aim…