michele_trimarchi – Tafter Journal

Broader Perspectives - The editorials of Tafter Journal

Creative challenges

It may sound obvious: in order for creative products to conquer markets we need creativity; business creativity. In the last decade debates and books about creativity were multiplied, in the attempt at answering to crucial questions ranging from the definition…

Culture for Societies: Communication - Government Issues

Staging the change?

The change required a different storytelling; the past order was being irreversibly abandoned, the new world seemed to grant a diffused welfare, if not happiness. Only creative artists could understand that such a change implied extremely high costs: the loss…

Broader Perspectives - The editorials of Tafter Journal

Do the arts dream of society? The secret war of languages

Whenever I think, speak or write about the arts the crucial knot of my analysis is knowledge. Of course emotion is important, as well as some intellectual pride, but knowledge gives the flavour to the whole system. It is well…

Broader Perspectives - The editorials of Tafter Journal

Curiosity and contemplation: a geography of culture

Culture is certainly rooted in specific sites. Such a simple feature has been used, often overused or even abused in the attempt at drawing borderlines or highlighting local pride, emphasizing a sense of belonging based upon the refusal of strangers…

Broader Perspectives - The editorials of Tafter Journal

The value of culture. Neverending debates need views and tools

Within the rich and complex vocabulary of culture the word value is certainly overused. It is always associated with culture, however we prefer to define it (which is already a challenging task). Even those who hate culture, since they fear…

Broader Perspectives - The editorials of Tafter Journal

Future Culture: Back To Normality

Many things are occurring, quite often in the shadow, out of the places and groups where conventions are crafted and consolidated. The only possible reaction to changes and threats is action, not certainly discussion. Action requires thought and interpretation. But…

Broader Perspectives - The editorials of Tafter Journal

Exploring the world between nostalgia and desire

In such a rapidly changing world certainties are strongly needed, and communities share a painful nostalgia for an idyllic past. While powerful people try to stop time a growing tribe of innovators and non-prejudicial individuals build a sort of network…

Topics of Interest

Product placement, teenpic e adolescenti 2.0

La complessità di mercati che partono dal cinema e arrivano agli adolescenti. Circostanziato e approfondito come pochi, il libro di Masoero incede con ritmo stretto offrendo al lettore una narrazione distesa e morbida, senza mai perdere la pertinenza tecnica e…

Broader Perspectives - The editorials of Tafter Journal

Does culture deserve public funds? – La cultura merita i fondi pubblici?

The relationship between cultural activities and public funds is subject to an endless torment. As always, the hosts settle on opposite sides and to frighten the opponents adopt doomsday arguments. The most used adjective is ‘right’, which should find little…

Broader Perspectives - The editorials of Tafter Journal

Why should we care about the arts?

Many things are disappearing from the political agenda: the emerging economic paradigm is totally ignored, as if nothing had happened in the most recent years showing the final breath of manufacturing capitalism; the new social complexities are feared, as if…

Broader Perspectives - The editorials of Tafter Journal

Emerging Culture: Weak Labels vs. Strong Views

For many years culture has been too slow: static, self-celebrating, devoted to a club of presumed cultivated individuals; the convention used to consider culture as the source of spiritual value, therefore objective and eternal. Slow culture cannot evolve. Recently what…

Broader Perspectives - The editorials of Tafter Journal

A cultural elsewhere

Many things are occurring in the cultural system. While scholars try to understand the features of the emerging paradigm, in the real world things simply happen: maybe the problems are quite the same as before, but the needs are certainly…

Topics of Interest

Addio al Sud. Un comizio furioso del disamore

“Addio al Sud. Un comizio furioso del disamore” di Angelo Mellone è un libro che va letto con cauto rispetto. Sarebbe un errore intenderlo l’ennesimo manifesto pro - o anti - meridionale. Basta con i luoghi comuni: il Sud di…

Broader Perspectives - The editorials of Tafter Journal

Orientamenti

Quando si parla di cultura si finisce per mettere a fuoco il concetto di identità. Sono proprio le cose (beni, attività, idee) senza identità o con elementi parziali e insufficienti a farci escludere che si tratti di cultura. Stiamo maneggiando…

Editoriali

Dove va la cultura? Un sestante per il futuro

Stiamo seppellendo un mondo che ci sembrava perfetto ed era soltanto anabolizzato. La cosa dura ormai da un poco, ma soltanto negli ultimi mesi è diventata talmente forte e intensa da non poter fare più finta di niente. E non…

After

Culture as a cognitive approach

When two individuals are exposed to the same artistic product (a painting, a movie, a poem) they can have quite different reactions to it. Such reactions tend to be of two separate kinds: on one hand, there is the simply…

Editoriali

Ecosistemi culturali emergenti

Che la realtà stia cambiando pochi hanno il coraggio di negarlo. Siamo dentro un mutamento epocale: parte dalla fine conclamata del paradigma economico e sociale che ci ha confortati per oltre due secoli, passa attraverso nuove consapevolezze e responsabilità, approda…

Editoriali

Il gioco (analogico e digitale) della cultura

E’ tempo di leggerezza, finalmente. Un po’ di anni fa l’aveva presagito Italo Calvino, che proprio con la leggerezza intendeva aprire i suoi memos for the next millennium, le Norton Lectures impedite da una morte dispettosa. Ma nessuno ci aveva…

Broader Perspectives - The editorials of Tafter Journal

Shifting from Icons to Knowledge | Dal mondo delle icone al mondo della conoscenza

What is the value of culture in today's world? This question is more pressing than ever as we navigate our current disjointed and contradictory cultural landscape. While we've been raised to believe in culture's inherent goodness, it's clear that our…

After

Creativity: a proposed taxonomy

Creativity is at stake in the whole world. Many recent analyses have been carried out in various Countries, being aimed at defining, measuring and evaluating creativity and its impact upon the economy and welfare; they adopt quite different views, draw…