place branding – Tafter Journal

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A practitioner’s viewpoint in integrated Place Branding: four principles and some thoughts

This article tries to bridge the gap between place branding theory and practice. It takes the viewpoint of the practitioner and juxtaposes recent literature with work experience. It focuses on four basic principles underpinning a consultant’s work in place branding:…

Broader Perspectives - The editorials of Tafter Journal

A cultural elsewhere

Many things are occurring in the cultural system. While scholars try to understand the features of the emerging paradigm, in the real world things simply happen: maybe the problems are quite the same as before, but the needs are certainly…

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Place Branding and Place Identity. An integrated approach

Place Branding is based on a very elusive concept of place identity that needs to be re-examined. An understanding of place as simultaneously absolute, relative and relational on the one hand and as the “coexistence of difference” on the other,…