marketing territoriale – Tafter Journal

Luoghi insoliti

From destination management to destination governance

Tourist destinations face the challenge of being characterized by a highly fragmented offer, by a complex relationship between public institutions and private enterprises and by contrasting opposed stakeholder interests. Consequently, destination planning and management become a difficult process and destination…

Gestire cultura

Eatalians do it better

Cos’è il Made in Italy che ci invidiano all’estero? Non ci si interroga soltanto sul letteralmente “fatto” in Italia, ma più visceralmente su quel valore aggiunto che sembra nascere dalla nostra penisola.

Luoghi insoliti

Place Branding and Place Identity. An integrated approach

Place Branding is based on a very elusive concept of place identity that needs to be re-examined. An understanding of place as simultaneously absolute, relative and relational on the one hand and as the “coexistence of difference” on the other,…

Luoghi insoliti

Megaproyectos en tiempos de crisis: el caso de España

En una España devastada por la crisis, la continuidad de ciertas grandes infraestructuras culturales en construcción está en tela de juicio. Después de 20 años de edificación intensiva de museos de arte contemporáneo, de salas de conciertos o de teatros,…

Editoriali

Branding Cultures and Territories | Marchi culturali e territoriali

Concepts related to the creation, accumulation, and exchange of knowledge have become typical of research streams aimed at investigating emerging phenomena at the territorial scale. Although they may seem antithetical at first glance, territory—a physical, present, tangible essence—and knowledge—immaterial, with…