Articoli taggati con ‘digitization’
Three ideas for further reflection from ICCPR 2018
This article discusses some thought-provoking papers presented at the ICCPR2018. It looks first at the use of digital technologies in the art sector, with regard to data visualization and open data policies, identifying a huge untapped potential. Secondly, it opens up a space for reflection on the very notion of arts marketing both as a practice and as an academic field, proposing a renewed emphasis on audience enrichment. Finally, it takes into consideration the vexed question of defining cultural value presenting an exploratory research conducted in Australia using contingent value methodology to include also a measurement of cultural value among non-users.
The challenging walk to digitization
The massive use of digital tools and technological devices requests a serious reflection upon the role played by culture in our society. Obviously, the black and white scheme does not work any more in a context where the long-established opposition between the comfort of the well-known processes and the uncertainty of the future scenarios has been knocked down by the notion of complexity. The so-called “digital revolution” represents a multi faceted phenomenon that has enemies and supporters who fight a daily battle over culture’s value. The former is used to predict the end of traditional newspapers, books, movies, music and so on, describing a desolate landscape of ignorance with no space for cultural and creative products and practitioners. The latter imagines the coming of the golden age of cultural contents which finally will be open and accessible to all for free. In between these two extremes, a wide range of intermediate points of view make possible those small and big changes that – considered as a whole – contribute to the contemporary structure of our analogical and virtual communities.
