branding – Tafter Journal

Cultural Market, Entrepreneurship, Economics and Finance

Made in Italy museums. Some reflections on company heritage networking and communication

Corporate museums arise today as a powerful identity medium for companies and brands representing Made in Italy worldwide. At the beginning of the new millennium, such cultural centers, preserving and communicating the Italian economic history, are extending their presence in…

Reti creative

Developing a museum brand to enhance awareness and secure financial stability

Facing severe budget cuts, fierce competition, and being compelled to demonstrate their worth in terms of current policy to maintain ongoing funding, museums are now appraised by the experiences and benefits they generate as much as by the collections and…

Broader Perspectives - The editorials of Tafter Journal

The Sacred and the Vulgar

Last month Richard Florida released a new edition of his famously controversial book, "The Rise of the Creative Class Revisited”. Now that the business world is interested in creativity, the new edition could, potentially, outsell the first edition many times…