Articoli taggati con ‘arts marketing’
Three ideas for further reflection from ICCPR 2018
This article discusses some thought-provoking papers presented at the ICCPR2018. It looks first at the use of digital technologies in the art sector, with regard to data visualization and open data policies, identifying a huge untapped potential. Secondly, it opens up a space for reflection on the very notion of arts marketing both as a practice and as an academic field, proposing a renewed emphasis on audience enrichment. Finally, it takes into consideration the vexed question of defining cultural value presenting an exploratory research conducted in Australia using contingent value methodology to include also a measurement of cultural value among non-users.
