Articoli taggati con ‘micro-sponsorizzazioni’

Tafterjournal n. 58 - aprile 2013

The Cranach syndrome. Calls for private donations for museums’ art acquisitions: new perspectives for the French Public Cultural Institutions funding?

di Nicolas Misery

Micro-sponsorship might become a way to develop seminal actions of culture and in particular require people to define through their financial support what makes their culture today, in other words, what should become a clear statement of their own heritage. The development of actions of the kind in many fields (not only museums but cinema or theatre) proves the relevant nature of such strategies that go way beyond financial issues. Yet, several questions must be raised that may regard in particular their chance to become efficient on a larger scale for institutions that don’t have the prestige or the strong implementation in the audiences’ minds.

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