Articoli taggati con ‘marketing’

Tafterjournal n. 49 - luglio 2012

Developing a museum brand to enhance awareness and secure financial stability

di Julia Ferreira de Abreu

Facing severe budget cuts, fierce competition, and being compelled to demonstrate their worth in terms of current policy to maintain ongoing funding, museums are now appraised by the experiences and benefits they generate as much as by the collections and exhibitions they display. Branding strategies, often seen in the for-profit sphere, are now also been undertaken by cutting-edge museums, recognising these as critical tools so as to enhance awareness, develop brand-customer relationships, and guarantee financial stability through continuous support and secondary revenue streams.

Leggi tutto