A contemporary Trajan

Cultural institutions may transmit notions and memories of our past. But today’s audience, more than ever before, is looking for interaction, participation and an appropriation of museum spaces. Monuments can stimulate curiosity, encourage to return another time, surprise with unexpected…

The revolution of Eco Art

In these weeks, ending on 20th December, Reggio Calabria is hosting “Exhibition of recycled materials and eco-design”, the first Eco Art event ever realised in southern Italy. Promoted by the Department of Environmental Policies of the province of Reggio Calabria,…

Branding Cultures and Territories | Marchi culturali e territoriali

Concepts related to the creation, accumulation, and exchange of knowledge have become typical of research streams aimed at investigating emerging phenomena at the territorial scale. Although they may seem antithetical at first glance, territory—a physical, present, tangible essence—and knowledge—immaterial, with…

Cultural events as catalysts for change: The MI AMI Musica Importante festival in Milan | Gli eventi culturali come incubatori culturali. Il caso di MI AMI Musica Importante a Milano

Cultural events are a hallmark of postmodern society, fostering value creation through social interaction and shared learning. As like as cultural incubators, they tap into physical and digital spaces, communities, and online conversations, utilizing cutting-edge marketing and communication techniques. The…