digital communication – Tafter Journal

Technology for Culture - Culture for Technology

Communicating archaeology to everyone.

Cultural Heritage does not represent a value in itself, but it rather embodies a relational value: an archaeological site, for instance, is whatever value the civil society and the community of reference give to it. The communication of the meaning…

Cultural Market, Entrepreneurship, Economics and Finance

Corporate Museums and design: Web communication strategies

Abstract The content of this article is the analysis of Web communication strategies used by corporate museums. The main goal of the research is to analyze the Italian corporate museum’s communication in order to first review the digital identity and…