Articoli taggati con ‘digital communication’
Communicating archaeology to everyone.
Cultural Heritage does not represent a value in itself, but it rather embodies a relational value: an archaeological site, for instance, is whatever value the civil society and the community of reference give to it. The communication of the meaning of our heritage to the public of is hence a duty that belongs to the professionals of Cultural Heritage: archaeologists at Poggio del Molino (Populonia, Italy), in a global archaeology approach, have sought to open the research to the public using digital technologies, thus making operations open and accessible to everybody, on and off site.
Corporate Museums and design: Web communication strategies
Abstract The content of this article is the analysis of Web communication strategies used by corporate museums. The main goal of the research is to analyze the Italian corporate museum’s communication in order to first review the digital identity and the reach and engage operations used by them. Through several indicators, the study highlights both strengths and weaknesses of the online strategies used by those samples, which have been selected among Museimpresa partner museums operating in the commodities sector of design.
