Articoli taggati con ‘creative industry’

Tafterjournal n. 112 - OTTOBRE - NOVEMBRE 2020

The emerging industries in our complex scenario

di Alfonso Casalini

In 2019, the European Panorama for Cluster published the report “Emerging Industries: Driving strength in 10 cross-sectoral industries”. Even though the social and economic conjuncture changed rapidly for the Covid-19 pandemic, this report highlights some structural features of our economic scenario that could be useful to discuss. As stated by the title, the report focuses on emerging industries and, more in detail, it aims at expressing the relevance that 10 “new industries” play for our entire economic system. The reason why these clusters are so interesting for the European Observatory for Clusters and Industrial Change is that the companies active in these sectors show, among others, two main characteristics: first, a business model that could generate significative results in terms of gross added value and, second, they’re working on products and services that could lead to a cross-sectoral innovation among different industries. The clusters included within the macro-area of the “emerging industries” are 10, and among them, there are at least three clusters that interest us closely: the digital, the experiential, and the creative industries.

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Tafterjournal n. 112 - OTTOBRE - NOVEMBRE 2020

R&D in creative industries: some lessons from the book publishing sector

di Pierre-Jean Benghozi e Elisa Salvador

Introduction Creative industries (CIs) deserve an ever increasing interest in recent years. Opportunities of economic wealth, growth and jobs creation at local level are identified as key factors (Henry, de Bruin, 2011; Piergiovanni et al., 2012) and recent research has been developed specifically on the strategic and economic dimensions of CIs and their business models (Throsby 2001; Howkins 2001; Benghozi, Paris 2007; Lyubareva et al. 2013). Several papers highlight the innovative dimension of CIs. Yet the papers dealing with such issue are all thinking about innovation as a means to develop new creative contents. One very important issue is surprisingly neglected: this is the characteristic and the management of R&D in CIs, especially in the cultural sector. Even the few studies that aim at investigating the potential of R&D to support the CIs do not provide any analysis of the processes and/or technologies adopted. The general absence of investigations on R&D activities in the CIs is due to a biased vision of the real relevance of these assets for creative companies. In other words, the main reason for poor investments in R&D is usually linked to the specific size, skills and capitalization of creative companies. Actually, disruptive technological innovations come from outside and creative firms are not really able to control their evolution. Creative firms conceive the new product development as the development of innovative content and never as technological R&D activities. Consequently, the main disruptive innovations in the CIs have always taken place outside these industries: this was the case for sound movie, for instance, invented by General Electric in the early XXth, for the innovative devices in music (K7, Walkman or CD), created in the 70s and 80s by Philips or Sony, and more recently, for the MP3 and Appstore in music. Within this context, our research perspective aims at understanding where R&D actually takes place in CIs, how the articulation is made with content and development projects, which economic actors are taking charge of it, where they are located in the value chain, how they are articulated with content producers.

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Tafterjournal n. 77 - novembre 2014

Towards a “Creative Ravenna”. Capitalising on the European Capital of Culture process to build a Culture and Creative Industries’ strategy

di Valentina Montalto

Ravenna, with its rich cultural and artistic heritage, its economic and social fabric as well as the political will to invest in culture, has the potential to design its future with the support of art and culture and contribute to the development of a model of creative territory for medium-size cities. Ravenna has commissioned a policy paper with a view to reflect on how to capitalise on the ECoC bid for the future of the city. This is in line with the European Capital of Culture’s bidding process which requires cities to show the sustainability of the cultural investment in term of economic and social development. For the European Commission, the year’s cultural investment should bring long term benefits to the city and the surrounding region, including the development of a vibrant culture and creative sector. This paper will illustrate how CCIs can concretely contribute to local development in Ravenna, what are Ravenna’s strengths and challenges to become a creative city and finally proposes some recommendations for Ravenna to unleash CCIs’ potential to set a dynamic and attractive environment.

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Tafterjournal n. 64 - ottobre 2013

R&D in creative industries: some lessons from the book publishing sector

di Pierre-Jean Benghozi e Elisa Salvador

Notwithstanding the recent increasing interest in creative industries (CIs), very few studies are dealing with a new and emerging topic like technological innovation. In CIs, innovation is in general considered from a single viewpoint: a means to develop new creative contents. One very important issue is surprisingly neglected: this is the technological innovations and, therefore, the characteristic and the management of R&D in the CIs. The present paper aims at understanding where R&D takes place in the book publishing sector, which economic actors are taking charge of it, where they are located in the value chain, how they are articulated with content producers.

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Tafterjournal n. 64 - ottobre 2013

Exploring the world between nostalgia and desire

di Michele Trimarchi

In such a rapidly changing world certainties are strongly needed, and communities share a painful nostalgia for an idyllic past. While powerful people try to stop time a growing tribe of innovators and non-prejudicial individuals build a sort of network able to generate new views and to face new horizons. When the world fears change it means that its backbone is frail, and it cannot rely upon any consolidated principles or beliefs, therefore it can only protect the traditional ones. In the meantime new people accept the challenge and craft a new mankind. They only travel and explore, exchange intuitions and inspirations, ride donkeys, bring light luggage and read the stars to get oriented. Among the many outcomes of such an intensive and complex period we find the evolution of describing the world with maps where many various sites, routes and atmospheres were analysed and painted; and the evolution of books, in some decades transformed from manually written sheets to printed volumes. When they were developed not everybody felt at ease with these mysterious and unexpected objects.

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Tafterjournal n. 63 - settembre 2013

Cultural hubs as powerful leverage of economic growth: Sydney and Philadelphia case studies

di Eugenia Morato

The creativity industry has become more and more important not only for workers of the cultural sector, but also for governments and local authorities. In fact, cultural policy means economical policy. The article supports the thesis that culture is a real development engine generating an economic impact, showing data of two international case histories: Sydney Opera House and the group of arts and culture organizations of the city of Philadelphia. Thus, the article highlights the growing important role played by the web, social media and digital communications strategies to reach wider audiences all over the world and to make the two cities “cultural brands”.

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