Articoli taggati con ‘contemporary art’
How the art market should look like?
COVID-19 affected numerous dimensions of our lives, and, among them, it affected the cultural and art market too. In every place of our planet brilliant minds are considering the proper reactions to the pandemic-crisis under every aspect of our economic and social systems. Although, we also need to reflect on the cultural market, including the art market, and the way we attend events, or we visit monuments, and we appreciate artworks and exhibitions. COVID-19 generated and still generates both direct and indirect impact on these markets, but it has also underlined some “market fragilities” that we should acknowledge: the opaqueness, for example, is a structural characteristic of the art market, fully analyzed by many authors, as well as the difficulties of cultural market in adopting the innovations coming from the technology sector are fully acknowledged. COVID-19, it is worth noting, imposed in this sense a new pace: galleries, museums, and even hyper-institutionalized organizations adopted new ways to communicate with their audience and to disseminate their contents. We should treasure this new approach and maintain this attitude even when the alarm will be switched off. This number of Tafter Journal investigates how the cultural and, more precisely, the art market could be after the pandemic. The contribution of Colangelo deepens the results of a new wage of “must-be-online” among cultural players, by interviewing the CEO of Kunstamatrix, a company who provide users with 3d online exhibition spaces, and that knew an important growth during the lockdown period, being used by different kind of organizations, such as museums, galleries, and even art fairs. The art fairs market is the very focus of the article written by Medaglini, looking at a new possible pricing model for this market. The number of new art fairs grew consistently during the last decade, and now the market is living a new phase of its life-cycle and it is still looking for market equilibrium, with the competition generating both a critical mass related positive effect and a negative effect, related to the competition exacerbation.
The Market. Documents of Contemporary Art
Edited by Natasha Degen, “The Market. Documents of Contemporary Art” is an interesting anthology, which offers an interdisciplinary introduction to the evolution of the contemporary art market, its relation to value and its effect on artistic practice, taking into account different perspectives.
Art of the Deal. Contemporary art in a global financial market
The book offers a complete picture of the art market and the growing connection between art and money, becoming an indispensable reading for all students, academics, professional players and passionate who want to know how the art market works.
Contemporary art fairs as new forms of cultural consumption and urban experience
Contemporary art fairs are commercial exhibitions where art dealers meet up over the course of several days at a specific event. Nowadays they are held around the world, offering attendees the opportunity to experience in just a few days what otherwise would only be possible by travelling all over the world. This study has selected some key aspects of the contemporary art fairs expansion, focusing on their historical background and on contemporary globalization aspects of the art system. While exploring the art fairs territory, the contemporary art system often finds common grounds with attitudes observed in more-encompassing cultural and creative industries. Art fairs, as many other cultural industry events, such as music and cinema festivals or fashion weeks, share the “show – spectacle” notion in the public culture. Within this context, some analogies can be made as regards the common networking necessities of these industries, but it is also worth highlighting the emergence of art fairs effectiveness in enhancing the contemporary arts and the consumption of creative products.
Art as an investment?
Pointing out similarities and differences that exist between art and other kinds of assets, Melanie Gerlis – the Art Market editor of The Art Newspaper – try to figure out an answer to the question whether art is a good investment or not.
Contemporary Art and Urban Regeneration in the City of Milan
In an enclosed space, such as a district, a city, or an area within the city, creative potential is intimately linked to the degree of knowledge and innovation, let alone the kind of cultural opportunities that space provides. On a global scale, the trend seems to be that of first creating and then promoting creative and cultural circuits in urban spaces in accordance with competitiveness and value production criteria. These strategies have multiple objectives. These range from the more intangible ones, such as finding a role for a city or an area within the knowledge economy, to the more measurable ones, such as those that show immediate economic results. Different criteria and means can be used to evaluate the achievement of the stated objectives. This article examines the current transformation of the city of Milan within the above-described interpretive framework. Such transformations are often directly linked to creative and cultural representations. This article places and examines contemporary art at the centre of these transformations. Art, and contemporary art in particular, could play a most beneficial role in city’s regeneration.
The importance of being evaluated. Guidelines and tools to plan a worthy evaluation of cultural projects
Talking about culture production, we need to shift The importance of being Earnest in The importance of being evaluated. The longing of evaluation it is in fact, by now, intrinsic to any cultural project: sponsors, stakeholders, project managers are all aware of that; however, while the crucial relevance of evaluating is no more called into question, there are still many doubts concerning how an evaluation should be planned and fulfilled. The aim of this article is to give some simple, but practical and solid, guidelines to conceive a worthy analysis of cultural projects, of any kind.
