Articoli taggati con ‘company literature’

Tafterjournal n. 115 - MAGGIO - GIUGNO 2021

When a company becomes a book. A glance at the phenomenon of corporate monographs in Italy

di Valentina Martino

The paper investigates the phenomenon of company books, published by enterprises and other kind of organisations to narrate their corporate history and activities. Such publications, conceived according to several possible disciplinary standpoints, narrative approaches and expressive languages, represent a very singular literary and communicative tradition in the Italian context. A preliminary analysis aims at framing in brief the historical origins of the sector, its characteristics, development, and contemporary exploit. In such a review, a special attention is devoted to corporate monographs – company “history” or “anniversary” books – representing the primary and most refined genre within company literature. Then, an overview is proposed about specialist libraries and documentary centres dedicated to corporate books in Italy, with a special focus on the “BiblHuB” project, promoted since 2018 by the Sapienza University of Rome.

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