audience development – Tafter Journal

Cultural Market, Entrepreneurship, Economics and Finance

Corporate Museums and design: Web communication strategies

Abstract The content of this article is the analysis of Web communication strategies used by corporate museums. The main goal of the research is to analyze the Italian corporate museum’s communication in order to first review the digital identity and…

Broader Perspectives - The editorials of Tafter Journal

What will remain of the Days ?

Free entrance to museums on the first Sundays of each month seems to have been a great success till its launch in July 2014. It has seen the average increase of visitors throughout Italy of some 260thousand units per month…

Culture for Societies: Communication - Government Issues

Museums and Storytelling: From the last trends to the future

In 2010, Kelly found that museums’ adult visitors were deeply aware of their learning preferences and that they wanted experiences both educational and entertaining. On a more general scale, LaPlaca Cohen “Culture Track Report 2014” reveals how the meaning itself…

Technology for Culture - Culture for Technology

American Museums versus Italian Museums online: are they so dissimilar?

Not unlike Italy, the cultural institutions of the United States are part of a prism returning different shades of quality in managing new digital tools. Let us take social media as an example for all: when asked to specify the…

Culture for Societies: Communication - Government Issues

How to deal with an increasing western-focused world?

The present world, dominated by high-speed information, easy access to knowledge and powerful cross-fertilisation of cultures, could on one hand ideally favour social and cultural integration by putting in contact different cultures, but on the other hand the shared feeling…

Managing Culture for creating impacts

How African cultural festivals are using innovative methods to attract new audiences, fund and host sustainable festivals

This paper will focus on trends within the management of African cultural festivals, particularly on aspects of attracting new audiences primarily through social media, new approaches to funding such as using crowd funding and original models of social and environmental…

Broader Perspectives - The editorials of Tafter Journal

Does Culture Need New Audiences? Absolutely Yes!

In a time of austerity, audience development represents a fundamental aspect which should be taken into account. In the traditional business sectors, the demand side has always played a key role in order to predict and satisfy a huge range…