Articoli taggati con ‘Sydney Opera House’

Tafterjournal n. 63 - settembre 2013

Cultural hubs as powerful leverage of economic growth: Sydney and Philadelphia case studies

di Eugenia Morato

The creativity industry has become more and more important not only for workers of the cultural sector, but also for governments and local authorities. In fact, cultural policy means economical policy. The article supports the thesis that culture is a real development engine generating an economic impact, showing data of two international case histories: Sydney Opera House and the group of arts and culture organizations of the city of Philadelphia. Thus, the article highlights the growing important role played by the web, social media and digital communications strategies to reach wider audiences all over the world and to make the two cities “cultural brands”.

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