Articoli taggati con ‘e-book’

Tafterjournal n. 64 - ottobre 2013

R&D in creative industries: some lessons from the book publishing sector

di Pierre-Jean Benghozi e Elisa Salvador

Notwithstanding the recent increasing interest in creative industries (CIs), very few studies are dealing with a new and emerging topic like technological innovation. In CIs, innovation is in general considered from a single viewpoint: a means to develop new creative contents. One very important issue is surprisingly neglected: this is the technological innovations and, therefore, the characteristic and the management of R&D in the CIs. The present paper aims at understanding where R&D takes place in the book publishing sector, which economic actors are taking charge of it, where they are located in the value chain, how they are articulated with content producers.

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