Articoli taggati con ‘cultural and creative industries’

Tafterjournal n. 97 - NOVEMBRE DICEMBRE 2017

Users or Audience?

di Stefano Monti

It’s sure. No doubt about it: this is the user’s era. This is what we daily learn when we try to understand how We’re trying to build our future. This is true when we talk about soft-industries, such as software industry or audiovisual industries (just think at the House of Cards’ case history), but it’s also true when we look at object-centered industries. This number of Tafter Journal presents two specific declination of the complex relationship between user and provider in two different sectors. On one side this number presents the research proposed by Sağlar, Garip & Garip that shows the results of a wider research project about Flexible User Centered Design Model for Social Housing Units, illustrating the development methodology through which the interior design could create customized housing units. This model could represent a valid solution to a wide social need, inasmuch, as affirmed by authors, “although there is a great variety in social pattern in big cities […] the response of architecture is extremely standard”. On the other side the article written by Gobbi and D’Ambrosi analyzes the Web communication strategies used by corporate museums, proposing a 5-scale evaluation for seven of the most important design corporate museums in Italy, such as Alessi, Bitossi, Kartell, Molteni, Mumac (Cimbali), Poltrona Frau and Rancilio. The results of the analysis are not so positive: authors show how design corporate museums are not as active as they should be, or at least, as active as we should expect they are. Going beyond the single researches, the proposed results underline an important issue for Cultural and Creative Industries: in fact, this two articles allow us to glimpse the differences in the value chains when the beneficiary of the production process is represented by a user or, on the contrary, is represented by the so-called “audience”. Even though the two articles analyze the same manufacturing sector (interior design), in one case we have users of the objects that this sector produces, while in the other we have an audience that experience a cultural product.

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Tafterjournal n. 84 - SETTEMBRE OTTOBRE 2015

Culture and the Red Queen

di Pierre-Jean Benghozi

Just at this moment, somehow or other, Alice and the red Queen began to run. They were running hand in hand, and the Queen went so fast that it was all she could do to keep up with her: and still the Queen kept crying ‘Faster! Faster!’ but Alice felt she could not go faster, though she had not breath left to say so. The most curious part of the thing was, that the trees and the other things round them never changed their places at all: however fast they went, they never seemed to pass anything. “I wonder if all the things move along with us?” thought poor puzzled Alice. And the Queen seemed to guess her thoughts, for she cried, “Faster! Don’t try to talk!” And they went so fast that at last they seemed to skim through the air, hardly touching the ground with their feet, till suddenly, just as Alice was getting quite exhausted, they stopped, and she found herself sitting on the ground, breathless and giddy. Alice looked round her in great surprise. – Why, I do believe we’ve been under this tree the whole time! Everything’s just as it was! – Of course it is,’ said the Queen, ‘what would you have it? – Well, in our country, said Alice, still panting a little, you’d generally get to somewhere else—if you ran very fast for a long time, as we’ve been doing. – A slow sort of country! said the Queen. Now, Here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!

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Culture Crash. The killing of the creative class

di Francesca Quadrelli

The financial crisis of 2008 and other changes in the economy and culture have had a pervading impact on the creative sector more than on any other field. Using an original style, which combines autobiographical elements with a deep knowledge of the present and past music and culture panorama, Scott Timberg allows us to explore the suffering status of the creative class, which he belongs to.

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Tafterjournal n. 81 - marzo 2015

Cultural intelligence and internationalization: An approach to cultural and creative organizations

di Marc Rocas

Cultural intelligence is defined as “a person’s capability for successful adaptation to new cultural settings, including cognitive, motivational and behavioral aspects”. This paper investigates how the adaptation processes recognized and studied in individuals can be applied to cultural and creative organizations. The aim is to discover which aspects of cultural intelligence are really relevant through detailed case studies of processes and their results. Two illustrative cases were chosen: the role of creative cities and the new music industry.

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China Cultural and Creative Industries Reports 2013

di Alfonso Valentino Casalini

This book represents a very interesting collection of reports about the state of the art of the Cultural and Creative Industries in People’s Republic of China. Globally, in spite of the growing importance it plays in the national economy, the cluster of CCIs still faces high difficulties to reach a widespread awareness of its relevance and potentiality.

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Tafterjournal n. 80 - febbraio 2015

Impact of European-funded programme on London creative micro businesses economic performance and confidence

di Florence Magee

This paper provides an insight on the profiles of 400 creative businesses in London and the impact that a tailored, ERDF-funded business support programme had on their business performance and their confidence. It aims to provide a reflexion on the barriers to growth faced by these businesses in the Craft, Design, Photography and Visual Arts sectors. Finally, it will share the impact achieved by the programme after 18 months of delivery, assessing whether the need for the support and the value for money remain as proposed originally. The findings will be of interest to professionals and students in the creative industries sector, as well as to those interested in the impact of European Funded programmes in this sector.

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Tafterjournal n. 80 - febbraio 2015

Participation and cultural industries: drawing a way through collective and collaborative creation

di Iasa Monique Ribeiro

Much has been said about co-creation and participation in cultural projects, but it seems that cultural industry is facing challenges trying to balance social impact and profitability. Participation offers powerful tools to foment development and to weaken individualism in the contemporary society, but many of the so-called participatory cultural projects limit themselves to a certain type of functionality – very similar to marketing campaigns of big corporations – and end up struggling when it comes to develop a community sense or to promote innovation.

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Tafterjournal n. 80 - febbraio 2015

Creative challenges

di Michele Trimarchi

It may sound obvious: in order for creative products to conquer markets we need creativity; business creativity. In the last decade debates and books about creativity were multiplied, in the attempt at answering to crucial questions ranging from the definition of creativity to the identification of creative activities, from the measurement of the impact of creativity upon local economies to the needed design of public action in support of creative artists and organisations. In such a way, although a varied and lively discussion is always healthy, ‘creativity’ was added to ‘art’ and ‘culture’ as iconic labels generously including an extremely wide and heterogeneous realm of objects, actions and exchanges. Neither right nor wrong, it seems to be the clear symptom of an urgency reflecting the attention (and the obsession) for taxonomies and hierarchies needed in the serial economy. The arts and culture, and quite recently creativity, have been absorbed in a simple and rigid view whose map is a grid of models.

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Tafterjournal n. 78 - dicembre 2014

Staging the change?

di Michele Trimarchi

The change required a different storytelling; the past order was being irreversibly abandoned, the new world seemed to grant a diffused welfare, if not happiness. Only creative artists could understand that such a change implied extremely high costs: the loss of identity, and the substitution of style and details with aggressiveness and merely material outcomes.

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Pioneering Minds Worldwide. On the Entrepreneurial Principles of the Cultural and Creative Industries

di Francesca Quadrelli

More than 30 authors in 17 countries are the “pioneering minds”, who lead readers to the exploration of the “Entrepreneurial Principles of the Cultural and Creative Industries (CCIs)”. Even if CCIs play a key role in the European and global economy, cultural entrepreneurship is still a new knowledge domain.

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