Luoghi insoliti

Sistemi produttivi locali in relazione ai processi economico-culturali nell’età della globalizzazione. Casi pratici e spunti di riflessione.

Tafterjournal n. 120 - OTTOBRE - NOVEMBRE 2022

Giving new function to heritage building, and it is still a failure?! The case study of an unsuccessful transformation of a historic house to a multifunction cultural center in downtown Budapest

di Melinda Harlov

Change is essential to sustaining heritage sites, enabling them to meet new uses and evolving expectations, goals, and requirements. Rehabilitation for reuse is one of the steps to be considered in order to safeguard architectural heritage. [1] In this context heritage means only something from the past without any connection to UNESCO’s [2] or the European Commission’s [3] heritage notions and institutions. The category of architectural heritage, including both buildings with defined cultural heritage and the ones that are worthy to save for next generations due to their historical-documentary or artistic value, is a comprehensive set of buildings and consequently it is a considerable variety of characteristics, values and constraints. The reuse must always be investigated thoroughly, because it is the highest form of restoration. Such project unites past and present assuming the respect for environment, historical memory, identity and local culture as basic parameters in the final outcome of the architectural resolution. [4] Accordingly, the existing building is seen as a container in which new units should be placed that are defined by contemporary lifestyle. In a process of proper protection and conservation there is an ongoing challenge to search for balance between structure and shape or old and new. The aim of this challenge is to respond to the needs of modern men and women in the limits of the existing structure. [5] For this reason many questions have to be asked and discussed regarding for instance the management of economic sustainability, integration and hybridization of uses as well as absorption capacity or compatibility. The present case study introduces the most recent phase in the life of a historical building on one of the liveliest street of the Hungarian capital, Király utca (King Street). The building had been in a very bad condition due to the destructions in World War II and the neglect since then. A private company bought it from the municipality in 1999 and got transformed to a multicultural building complex. The grand opening happened in 2007 and it operated successfully at the beginning. More than a year ago, in January 2015 it got closed down and has been stayed closed and empty since then. It is unquestionable that there are multiple effects, human falls and outside circumstances that together lead to such a tragic end of an initiative and the building but such storyline is unquestionably not unique hence it is worthy to investigate it thoroughly to find out and to propagate the prevention of these causes in the future.

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Tafterjournal n. 114 - MARZO - APRILE 2021

Ecclesiastical Cultural Heritage

di Alfonso Casalini

In the wide framework of cultural resources present on a territory, there are still instruments and assets that, for multiple reasons, do not enter in traditional mixed offer of a city or a region. Ecclesiastical cultural heritage is often part of the structures that public administrators let slip. For Italy, it seems like paradoxically. While an important part of the art history and of cultural heritage is related to the history of Church, and while there are almost no cultural itineraries that do not include an ecclesiastical reference, the so-called “ecclesiastical museums” are still a marginal part of the policies realized to improve cultural, social and economic growth of our territories. In this article, we will discuss both the theoretical implication and the concrete opportunities that the empowerment of the ecclesiastical museums could generate for Italian territories, in terms of the touristic, cultural, and spiritual offer. As occur for “secular” ones, the ecclesiastical museum expresses a set of differentiated values that we need to take into account: the economic and social values are, therefore, specific consequences of the intrinsic cultural and historical values represented by the artworks that the museums store and protect. Furthermore, ecclesiastical museums present an aspect that every kind of consideration needs to take into account: the relevance of the spiritual and religious values and the role of the artworks as an important tessera in the wider mosaic of evangelization function.

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Tafterjournal n. 110 - GIUGNO - LUGLIO 2020

The future art of storytelling: Future Fabulating in Madeira Island

di Valentina Nisi

The practice of predicting the future has a long history, ranging from personal consultation in the patterns of coffee grounds to global computational projections derived from vast sums of data. The longing for a vision of the future offering some certitude seems to cross cultural boundaries. Engineer Alan Kay stated that “the best way to predict the future is to build it”. There are people who are doing this today. The Future Fabulators (FFab) [1] is an art and research project funded by the EU Culture Programme (2007-2013) in co-operation with the Education, Audiovisual and Culture Executive Agency. Future Fabulators is led by the Time’s Up [2], Linz based, art collective, in collaboration with FoAM [3], M-ITI [4] and AltArt [5]. As principal investigator at M-ITI, in this article I will describe the research and artistic developments of FFAb mainly from the M-ITI prospective although the project had been a thigh collaboration, where we often came together, confronted and challenged ideas, inspired and helped each other in many ways.   The Future Fabulators intent moves beyond words and statistics to make possible futures tangible. Future Fabulators develops storyworlds in which the public can see and experience predicted and imagined futures in a way that they, as individuals and groups, might live them – replete with the beauty and banality of everyday life in an alternate world. Storytelling and story-listening have always been intertwined ways of understanding, explaining and creating the world. In this project we share these stories with trained futurists, storytellers and the public, our experts of everyday life, integrating their stories into experienceable narratives from which we all can learn about different visions, prejudices or habitual patterns that influence how we see the world and thus how we imagine our future. FFab uses techniques from physical narration, context-aware narrative, and future pre-enactment to translate future scenarios into storyworlds, which are built as immersive situations in public and private spaces and designed to be playfully explored and enacted by a broad population.   In particular Future Fabulators at the Madeira Interactive Technology Institute focused particularly on conceiving, developing and evaluating mobile, context-aware, multimedia, and transmedia stories. We investigate the contemporary panorama of creative media and translate stories of the future into artifacts of the present. Our goal, in close synergy with our FFabs partners, is to unfold the potential of technology and storytelling, blending tangible narrative, interactive technologies, and future forecasting.

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Tafterjournal n. 105 - MARZO - APRILE 2019

Local Conflicts and the NO-TAP Protest

di Michele Longo

This paper is about the local conflict which emerged in Apulia, and more exactly in the province of Lecce, as a form of opposition to the major project known as TAP (Trans-Adriatic Pipeline), aimed at transporting Azeri natural gas to Italy and Northern Europe. Reflecting on the question of TAP requires first of all a theoretical background against which we may set our empirical observation. In this paper, we will try and trace images and narratives so as to identify the history and features of a movement that, although young, may be intended as a litmus test useful to understand the new and sometimes invisible cleavages that affect today’s society. By choosing the TAP case as a model of a new kind of movement, not reducible to the characteristics of the “Nimby” phenomenon, we will try and study the somewhat invisible political and economic relations, which legitimize some processes of territorial control, as well as the practices by which the state or private bodies can implement it. Although the TAP protest is just a case-study, it is quite complex. This implies that, by narrating its history and describing its characteristics, one may better understand, on the micro level, the processes that convert collective heterogeneity into an active homogeneity, and, at the macro level, the national and international strategies (both political and economic) behind this major project. This may eventually contribute to a less generic definition of local conflicts (sometimes known as territorial conflict). In modern scientific literature on territorial movements, one interesting reference is Luigi Bobbio [1]. With Bobbio, it can be said that territorial conflicts have by now outnumbered both in qualitative and quantitative terms other types of social conflicts. Moreover, Bobbio considers as a characteristic of these kind of conflicts the fact that they are no longer the output of a two-dimensional clash between the dominant and the dominated class, but are the expression of the multiple segregations that contemporary society has produced. The plurality of exclusion has paradoxically produced a flattening of society in which fear and risk tend to drive the dynamics of social action. At a first and careless analysis, Bobbio would seem to promote a depoliticized vision of society, in which class conflicts disappear to be replaced by the new tendencies of late modernity. The political scientist underlines the main characteristic of these conflicts, namely: “The common feature of these protests is the fact that they are promoted and run by ad-hoc citizens’ committees, which propose themselves as non-partisan and authentic representatives of their community. Participants often receive the support of environmental associations or political groups, but try to claim and maintain their autonomy as an expression of the territory and of those who live there.”[2] The emphasis placed by Bobbio on the aspect of self-representativeness allows us to overcome the “idealtipical” image of territorial protest as a “shapeless mass”, in which individual interests converge without any aggregate logic, as if mere action was sufficient to structure solid social networks. The fact that the participants receive support from associations and groups of autonomous individuals underlines that a foundational element of the action of local movements is a strong awareness of collective interests. This awareness is relevant in the process by which a specific territorial group defines its objectives and structures its identity. The social networks which issue from local conflict are therefore expressions of the values through and against which the movement defines its own autonomy. Multiple networked social relations are essential to any territorial conflict and represent the product of a collective choice of distinction (or of taking a position) which legitimises a collectively shared habitus. The collectively shared habitus is the key to understand the social mechanisms of action and distinction (both external and internal) that allow a group to structure its collective heterogeneity as an active homogeneity. Moreover, the single movement is never isolated, as it is the autonomous component of a network of local movements, which makes territorial vindications the integral part of a much wider conflict.

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Tafterjournal n. 102 - SETTEMBRE - OTTOBRE 2018

Made in Italy between «invention» and tradition. The hi-storytelling of past advertising and communication campaigns in the context of corporate historical archives and museums

di Valentina Martino

Abstract   The paper discusses some explorative research investigating the creative re-use of past advertising and communication campaigns in the context of corporate historical archives and museums. From a preliminary literature review, the research analyzed in the field the experiences promoted by four historical Italian companies, contributing to the visual tradition and heritage of the so-called «Made in Italy». Their own corporate museums and historical archives were examined in depth in order to focus the specific patrimonialization and management processes addressed to reactivate – even in forms which are different from the original ones – the communicative function played by historical advertising billboards, television and radio commercials, photos, packaging, corporate movies. 1 – Advertising and corporate communication from past to present   The explorative research presented in this paper investigates the creative re-use of past advertising and communication campaigns in the context of corporate historical archives and museums. The phenomenon of company historical archives and museums is not new in the international scenario (Coleman, 1943; Danilov, 1991, 1992), but rather unique in its genre and strongly emerging in Italy. Indeed, from the nineties and especially in the new millennium, those corporate centers have seen a real effervescence in the country (Amari, 2001; Bonfiglio-Dosio, 2003; Bulegato, 2008), designing a network which has no equal worldwide for the capillarity and relevance of its expressions (Amari, 2001; Bonfiglio-Dosio, 2003; Bulegato, 2008; Gambardella, 2013), contributing to an already copious Italian heritage of archives and museums.

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Art Market in Western Balkan

di Hristina Mikic

Western Balkan as the art market space presents an abstract construction in the cultural policy discourses of Serbia, Bosnia and Herzegovina, Albania, Montenegro, Macedonia and Croatia, approaching this concept in a relativistic way and changing the relationship between arts and economy depending on the socio-historical context. Thus, during the 1990s in the countries of the region prevailed cultural policies fostering the idea of national identity and based on the instruments mainly focused on local artists and their position on the national art scene. Beginning of the 21st century brought a shift: opening of national cultures to the world of art trends and building cultural policy between the need to support universal art projects and those shaping an environment of national cultural existence. Balance between the hidden nationalism and openness, primarily towards the European Union marked the first decade of this century. The Western Balkan’s art market has not experienced major transformations, remaining marginalized in the public policies’ discource. The period from the late 1980s and early 1990s was characterized by a significant share of state firms, co-financing the most important events in visual arts, and creating large state-owned collections of exceptional artistic and historical value too (JAT, Invest Bank, Jugobanka, Beobanka, Dunav Insurance Company, INA, etc.). Art market was encouraged with purchases made by the state, and significant demand was created by representatives of the higher middle class who have followed exhibition policies of major galleries in Yugoslavia and had a decent knowledge about the art tendencies.

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Tafterjournal n. 97 - NOVEMBRE DICEMBRE 2017

A Flexible User Centered Design Model for Social Housing Units

di Nilufer Saglar Onay, Ervin Garip e S. Banu Garip

Dwelling is the most important spatial need for everyone and the basic determinant of dwelling is its users. This paper aims to underline the importance of human needs in determining the basic living environment by discussing the design methodology developed for standard social housing units in Istanbul, TOKI Başıbüyük Housing Settlement. The design model is characterized by a flexible expert system that leads to different spatial variations by multi parametric layout generation based on parameters determined by user needs. The spatial variations embrace different interior modules answering to different activity sets concerning the basic activities that take place in living environments. The study also includes the prototyping process of basic modules and the design of an interface that contains the proposed alternatives with their material and cost estimations. The proposal of such a modular system that can be mass customized and mass-produced has the potential to be implied to different existing housing settlements in different geographical contexts. It also gives the possibility to reuse abandoned spaces by donating them with interior solutions that can answer to the needs of different users such as refugees and people who are in emergent need of dwelling. The modules can also be reconfigured and reused according to changing needs and changing users, which can also be economically very sustainable. Insights offered by this work aims to create a value that overcome the specific case as it tries to develop a flexible model that create a variety of interior solutions based on user needs.

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Tafterjournal n. 96 - SETTEMBRE OTTOBRE 2017

Treasure Hunt as a strategic tool for audience development

di Ilaria Vitellio

“To the Congregation of the Oratory in Naples 250 ducati and for you, Dionisio Lazzari, at completion 1000 ducati as this much you have spent for marbles, mother of pearl, precious stones and more and in labor to build the steps with the pedestals for the High Altar of the church. 9 September 1654” This is the transcript of an old credit certificate (Bancale) and its reason of payment, one of the documents preserved in one of the biggest archived collection of bank items that exists in the world and that dates back to 1573 up to our days, it is held in the Historical Archive of the Banco di Napoli [1]. For many years this Archive has been frequented by archivists, students and researchers of economic and financial history, a magical place however, difficult to access, example of a lack of knowledge that characterizes the urban experience of Naples. An inaccessible place, just like madhouses, prisons and factories during modern times, finally retired and refurbished, with the construction of common use goods. At 9:30 am of 10 June 2017, a group of people equipped with smartphones gathered outside the Historical Archive of the Banco di Napoli to participate in the first digital Treasure Hunt of the Bank.

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Tafterjournal n. 95 - LUGLIO AGOSTO 2017

When the Greeks Loved the Germans: The Political Economy of King’s Otto Reign

di George Tridimas

In 1832 Prince Otto Wittelsbach of Bavaria was appointed King of the newly founded independent Greek state. Otto’s reign was a momentous period for Greece, initially under Regency then under Otto as an absolute ruler and from 1843 as a constitutional monarch until his expulsion in 1862. Using the historical record the paper focuses on three political economy questions, namely, the rationale for the foundation of a state, which relates to the provision of public goods and rent distribution, the constitutional order of the state regarding the choice between monarchy or republic, and the emergence of democracy by revolution or evolution.

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Tafterjournal n. 94 - MAGGIO GIUGNO 2017

Desire and the Socratic Paradox of Happiness

di Timo Airaksinen

If you are able to satisfy your desires you are happy; this is one of the many theories of happiness. The Socratic Paradox says that a virtuous person is always happy, regardless of his circumstances. An enigmatic proposition follows: You can be happy even in the worst circumstances if you can satisfy your relevant desires. This sounds strange but I will argue that it is a plausible view. However, a lucky person, that is a person in good circumstances, may be unhappy. Let me suggest a Switch Test, namely, we ask whether an unhappy but lucky person would like to change places with a happy but unlucky person; the answer is in the negative. The lucky person will prefer his good circumstances regardless of the fact that he is and remains unhappy. Therefore, the happiness of Socrates is not what one should aim at. But to maintain that happiness is not desirable sounds paradoxical. The Socratic Paradox can be resolved but it then leads to another paradox of happiness.

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Tafterjournal n. 90 - SETTEMBRE OTTOBRE 2016

Regaining Spaces and Territories. Reflections about the blank side of Italy

di Giovanni Campagnoli e Roberto Tognetti

Just few years ago, Italy was a Country with more people than spaces. Nowadays, we’re living the opposite conditions: Italy is a Country full of spaces but without people. In Italy we build 8 meters per second, the urbanization rate grew of the 400% between the Post-War period and the 2000, in the same period, the population grew only of the 27%. Depreciation of real-estate goods, due also to the increment of the supply-side of the market, generated an over-production crisis that, as occurred in Spain and in US, has been the origin of other and more complex difficulties of the entire economic system, generating other structural crises. It is not a case, thus, that this economic phase is lasting since 2008 and that today in Italy we have more than 6 million real-estate goods that are unused or underused (that is two times the city of Rome completely uninhabited). These goods are residential buildings (5 millions), public, semi-public and private buildings as, for example empty factories or abandoned industrial buildings, abandoned schools, buildings owned by mutual aid societies or People’s House cooperatives, Winemaking Cooperatives, colonies, and other closed spaces owned by municipalities (hospitals, neighborhood branches, schools and other spaces donated by private citizens as e. g. bequests), abandoned rail stations, buildings confiscated to the mafia, ghost towns, unused road worker’s houses, and many other cases could fill in the list of the parts of Italy that we let go.

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Tafterjournal n. 89 - LUGLIO AGOSTO 2016

Development of marginal destinations: the case of Menfi

di Giovanni Messina

Abstract This paper aims to analyse the promotion development of Menfi’s territory. This paper fits the scientific debate about the critical role that Destination marketing and management play in the development of marginal destinations. This paper moves from a geographical approach and, trough a Stake Holders perceptions analysis, wants to emphasise the role of territorial milieu for Menfi’s competitiveness. Introduction To describe the theoretical horizon of this paper, we want to focus on the scientific debate about territory, the proactive space where the society acts (cfr Castelnuovi, 2002; Cusimano, 2003; Cohen et al., 2011; Dematteis, 1996; Farinelli, 2003; Landini, 2007; Loda, 2008; Olsson, 2003; Vallega, 2008). This definition of territory grounds on two crucial concepts of our research: territorial identity and territorial governance, meant as local development drivers (cfr. Buttitta, 2003; Dredge, Jenkins, 2001; Governa, 2005; Healey, 1997; Jessop,1995; Rossi, Vanolo, 2010). We have particularly stressed the strong link between identity – the image of a proper cultural, historical, traditional system- and territory. Territorial milieu (or genius loci) is the synthetic theoretical concept of our research. It represents the strongest element that allows to define a sustainable strategy for local development and to boost the competitiveness of a tourist destination (cfr Caroli, 2008; Carta, 2005; De Spuches et al., 2002 Ercole, Gili, 2005; Giliberto, Panetta, 2009; Haughton, Counsell, 2004; Kavaratzis e Ashworth, 2005; Martini, Ejarque, 2008; Pastore et al, 2002 ; Pioletti, 2006; Valdani, Ancarani, 2000; Williams, Millington, 2004). Tourism represents the social and economical phenomenon that, more than others, is referred to those elements. A tourist destination is bounded in a place (cfr Lozato Giotart, 1999) and represents a specific territorial organisation that needs a proper development strategy and involves the material and immaterial resources of the territory, the society and the inner community (cfr Bramwell, Sharman,1999; D’Angella et al., 2010; Dredge, 2006; Gulotta et al., 2004; Ritchie, Crouch, 2000). We have faced the governance of marginal territory issue (cfr Amin, 1999; Amato, 2014; Aru, Puttilli, 2014): we have chosen Menfi (in Sicily) as case study to describe the development of the tourism destination. Menfi is an interesting territory to be analysed. It has a specific geomorphological connotation, a specific productive branch and its public and private Stake Holders have convergent interests in its promotion and development. In this paper we want to describe the quantitative dimensions of tourism in Menfi and the destination management and marketing policies. We have also wanted to show the Stake Holder perceptions in order to understand how the local offer is going to be structured and to know which possibilities of local development can be implemented. We have supposed that in Menfi there is a shared vision and a strong synergy among the Stake Holders for the local development. The governance of Menfi can represent a good example of marginal destination management. The quantitative analysis has been based on Agrigento’s District data. The qualitative analysis on Stake Holders perceptions (cfr Corbetta, 2003; Hay, 2005; Phillimore, Goodson, 2004) has been implemented with semistructured interviews. The interviews have been copied and interpreted through a comparative approach (cfr Cusimano, Sabato, 2014, 68-84).

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Tafterjournal n. 87 - MARZO APRILE 2016

Architecture without Architects: How architecture can improve the development of decision-making skills in childhood

di Andrea DI Bello e Maria Di Bello

Rational and irrational thought have had mixed fortunes in the formulations of the greatest thinkers, philosophers or science men, the one overriding the other scene perfectly consistent with the historical reality that was there as a background. So the exaltation of sentiment left space to positivist ideology, perfect frame of technological and scientific progress, in order to gain momentum when Freudian treatments emphasized that innovative and modern irrational which resulted irreverent even tangible world of the senses. In recent centuries it seems therefore that the Platonic allegory of the cave has created a constant tension between what can be thought and decided according to the lights of reason, and what instead expresses intention and action favoring instinct and feelings. Thus placing itself advocates rational pole it is estimated that you could make choices and act our freedom only by following the principle of a linear determinism that shapes to his will and imposes its objectives to that part of human nature more pervasive and complex, that staging emotions, instincts and needs acquires fame of a runaway horse that attempts to escape the domination of his squire, overturning the chariot. And in this fight between rationality will and irrationality without hesitation emerges a third, the body, separated from the structure of the psyche so outlined.

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Tafterjournal n. 85 - NOVEMBRE DICEMBRE 2015

“Open by vocation”: The Museum Salinas 2.0 and the sicilian anomaly in a social key

di Elisa Bonacini

The archaeolgical museum Antonio Salinas in Palermo, closed for repairs, from a year up to the present has revamped his image thanks to social media and the adhesion to some campaigns as #invasionidigitali – #digitalinvasion, TN – and #museumweek, finding a way to renew the museum’s reputation. Through the analysis of the Museum’s communication strategies, this paper seeks to identify some solutions with the aim to inspire other institutions to adopt cultural web marketing strategies. The Museum Salinas: a 2.0 anomaly in the Sicilian panorama Introductory considerations are essential to understand the meaning of the revolution that we are going to introduce here. The Archaeological Museum Antonio Salinas in Palermo, one of the most important archaeological museum for vastness and prestige of the collection (with masterpieces of the Punic – Phoenician era, Classical Greek era, Etruscan, from ancient Rome and from Sicilian history from prehistory to the Middle Ages [10]) is, for all intents and purposes, a case of study of social museum and the intent of who writes is to present it as a virtuous example of cultural communication strategies.

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Tafterjournal n. 83 - LUGLIO AGOSTO 2015

It happens in Turin. From Cascina Roccafranca to the “Case del Quartiere Network”

di Daniele Maldera

In the last 20 years Turin has gone through several radical transformations and changes. When we talk about that we can’t forget its passage from “industrial town” to “post-industrial town”, breaking away from its past. From automotive to baby-parking and from heavy metallurgic plants to organic and “from farm to fork” food-stores. But that’s not all. Empty spaces, left by a decaying industry fabric, have inspired requalification initiatives and a social, educative, cultural enterprise everywhere in the city. In this context stems the need for re-appropriating and re-dwelling, through the involvement of the whole town community So, those ready to fill, empty spaces themselves become, in a perspective of recycling and re-use, the perfect container for inclusion, increased participation and for offering possibilities, events and moments of social aggregation. Here was the most fertile “humus” to create new special structures: the Case del Quartiere (Houses of Neighbourhood). Common spaces, multipurpose cultural hubs, social laboratory – all at the same times. In an House it is possible to propose events, to organize or attend a workshop or an artistic atelier, to discuss about common themes or simply use services provided. They are friendly places, where a person is not only a guest, or a resident, but above all is a citizen.

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Tafterjournal n. 77 - novembre 2014

The regional turn of the European Capital of Culture and its traits in France, Germany, and Poland

di Alexander Tölle

Policies to strengthen urban regions play today a major role in the implementation of key objectives such as improving competitiveness of the EU territory, or achieving its territorial cohesion. A remarkable point in case here is the European Capital of Culture event whose “regional turn” is here to be discussed by the example of France, Germany, and Poland. A special impetus is to lie on the question on how far trends are reflected in the Polish (i.e. Central Eastern European) case notably with Wroc?aw preparing to become European Capital of Culture in 2016.

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Tafterjournal n. 75 - settembre 2014

Il progetto di identità e la ri-significazione dei luoghi. Il patrimonio ebraico in Calabria

di Chiara Corazziere

Il passaggio degli Ebrei in Calabria dal IV al XVI secolo d.C. lascia sul territorio elementi tangibili e tali da delineare un modello urbano, oggi di difficile interpretazione. L’apparente mancanza di rapporto tra esigenze culturali e tipologia rende determinante la ricerca di invarianti – valenze immateriali e forme ricorrenti – più che la corrispondenza forzata tra segno e valenza. L’elaborazione di una metodologia mirata alla loro interpretazione è fondamentale per innescare processi di valorizzazione attraverso il progetto di identità quale approccio più adeguato a ri-significare una dimensione abitativa unica, poco nota e manifesta.

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Tafterjournal n. 73 - luglio 2014

Festivals and place. Isola delle Storie book festival and genius loci

di Annapaola Bornioli

The research investigates the relationship between festivals and place, looking at their genius loci and economic, social and cultural benefits produced. The issues were applied to Isola delle Storie, a book festival strongly rooted in its land and characters. The research looked at both roots and impacts, through questionnaires, interviews and press review analysis. It was found that its strong social basis brings several advantages, contributing in drawing some conclusions on festivals and their role for the local organising communities.

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Tafterjournal n. 70 - aprile 2014

Veneto and Venice: new visions of Culture

di Elisa Barbierato

The relationship between culture and territory is the subject of an increasing interest. Today, culture is widely recognized as a key asset for economic and social development and competitiveness. At the same time, we live in a period characterized by a worldwide economic crisis in which the unique possible solution seems to be “re-starting” and “re-inventing” everything. In this scenario, the point is whether the solution can come from our immense cultural heritage.

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Tafterjournal n. 59 - maggio 2013

Capitale sociale, imprenditorialità locale e governance territoriale: il circuito turistico Cortes Apertas/Autunno in Barbagia come politica di sviluppo locale

di Clementina Casula

Il contributo difende la validità dello sviluppo locale, paradigma che riconosce anche alle aree marginali la possibilità di realizzare percorsi di sviluppo virtuoso radicati nel territorio e integrati in circuiti globali. Per conseguire tale obiettivo, a partire da un caso di studio realizzato in Sardegna, appare cruciale che gli orizzonti di azione degli attori socio-economici coinvolti nelle politiche di sviluppo locale si allunghino e si amplino, per consentire l’attivazione di processi di apprendimento collettivo che informino l’intero sistema locale.

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Tafterjournal n. 58 - aprile 2013

From destination management to destination governance

di Silvia Ghirelli

Tourist destinations face the challenge of being characterized by a highly fragmented offer, by a complex relationship between public institutions and private enterprises and by contrasting opposed stakeholder interests. Consequently, destination planning and management become a difficult process and destination development strategies regularly experience considerable obstacles during their implementation. This paper intends to investigate the concept of ‘destination governance’ in tourism literature and how the related innovation in management models perspective could help destinations to maintain their position in the competitive travel market. The case study of a Swiss Alpine destination (Bosco Gurin), developed by Padurean in 2010, would provide empirical evidence to the governance literature analysis.

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Tafterjournal n. 55 - gennaio 2013 - numero speciale epos

Immobili pubblici, beni culturali e sviluppo

di Davide Ponzini

Nel corso degli ultimi quindici anni sono state molteplici le iniziative dei governi italiani per valorizzare beni e aree statali sottoutilizzati e quindi generare attivi per il bilancio pubblico.

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Tafterjournal n. 55 - gennaio 2013 - numero speciale epos

I nuovi volti del multi-culturalismo

di Marco Bernabè

L’emersione di nuovi bisogni, una delle caratteristiche peculiari della domanda di beni e servizi degli ultimi anni, risulta essere strettamente connessa alla nascita di nuove fasce di consumatori, tra cui rientrano anche le popolazioni migranti.

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Tafterjournal n. 48 - giugno 2012

A practitioner’s viewpoint in integrated Place Branding: four principles and some thoughts

di Ares Kalandides

This article tries to bridge the gap between place branding theory and practice. It takes the viewpoint of the practitioner and juxtaposes recent literature with work experience. It focuses on four basic principles underpinning a consultant’s work in place branding: 1) Consultant and client should take time to agree on their understanding of place branding and on what they can expect from it; 2) the motivation behind place branding needs to be as transparent as possible; 3) consultant and client need to find a compromise between the need for fast visible results and a robust analysis that pays tribute to the complex and political nature of place; and 4) a place branding strategy needs the involvement of a broad range of stakeholders and the formation of strong partnerships.

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Tafterjournal n. 44 - febbraio 2012

Culture di paesi terzi: le biblioteche di Timbuctù e la luce del Sahara. Un caso studio

di Silvia Greca Rita Floris

Africa. Il contente della tradizione orale ha nascosto nelle sabbie del Sahara un tesoro inestimabile. I manoscritti in lingua araba di Timbuctù sono testimoni di una cultura scritta che ha animato questa zona del Sahel in epoca medioevale. I proprietari dei fondi lanciano la sfida: conservare e valorizzare il patrimonio documentale e rilanciare economicamente la città. Può la cultura funzionare come dispositivo di sviluppo economico in un paese del terzo mondo?

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Tafterjournal n. 43 - gennaio 2012

Place Branding and Place Identity. An integrated approach

di Ares Kalandides

Place Branding is based on a very elusive concept of place identity that needs to be re-examined. An understanding of place as simultaneously absolute, relative and relational on the one hand and as the “coexistence of difference” on the other, opens up new perspectives for this concept. Looking at the ways that place is constituted and considering its individual constitutive elements, can lead to a more dynamic understanding of place identity that would integrate mental images, materiality, institutions, practices and representations. This has deep consequences on the conceptualization and practicability of Place Branding that then needs to be reconsidered in an integrated way.

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Tafterjournal n. 39 - settembre 2011

Archeologia industriale, creativita’ e gestione integrata. Il caso biellese

di Eleonora Celano e Stefania Chirico

Architettura, urbanistica, design, arte, cultura, creatività, sviluppo economico sono solo alcuni degli elementi che affiorano alla mente, allorquando pensiamo al complesso puzzle degli interventi di riqualificazione urbana di un contesto metropolitano. Da diverso tempo, infatti, l’economia è stata accostata al patrimonio della conoscenza, in quanto si è ritenuto che le metodologie economiche fossero funzionali allo sviluppo della cultura per efficacia ed efficienza, con lo scopo di attribuire nuovo valore e sviluppo ad un territorio. In questo contesto entra in gioco il ruolo dell’archeologia industriale, ovvero di quello studio complesso ed ampio che riguarda edifici e macchine che oggigiorno hanno perso la loro funzione d’uso, ma che sono ancora presenti sul territorio e nei quali, talvolta, vengono riconosciuti valori sociali e culturali molto forti. Obiettivo del presente lavoro è quindi quello di indagare le interazioni tra settori disciplinari differenti tra loro: economia, archeologia e marketing territoriale, al fine di raffrontare le prospettive di indagine e di strutturare un paradigma concettuale nel quale archeologia industriale, creatività e territorio siano identificati come vere e proprie risorse in grado di garantire uno sviluppo locale sostenibile. Il contesto territoriale che si intende prendere in esame è quello inerente alla provincia di Biella.

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Tafterjournal n. 36 - giugno 2011

Megaproyectos en tiempos de crisis: el caso de España

di Antoine Leonetti

En una España devastada por la crisis, la continuidad de ciertas grandes infraestructuras culturales en construcción está en tela de juicio. Después de 20 años de edificación intensiva de museos de arte contemporáneo, de salas de conciertos o de teatros, estimulada por unas administraciones regionales recientes y deseosas de construir una nueva identidad, los efectos de la crisis son muy palpables: derrumbamiento de las subvenciones y del mecenazgo y simplificación de los programas de las fundaciones bancarias (como la de La Caixa), de los museos o de los festivales. Eso cuando no se trata directamente de la bancarrota, como en el caso del gran festival de música Summercase en Barcelona o en el del admirable Museo Chillida-Leku en el País Vasco.

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Tafterjournal n. 27 - settembre 2010

Il litorale romano tra riqualificazione urbana e memoria storica

di Sandra Leonardi e Marco Maggioli

Lo sviluppo urbano, formale ed informale, non ha risparmiato la costa della provincia di Roma, dove gli elevati ritmi di crescita della popolazione e dell’edificazione hanno innescato meccanismi di progressivo quanto rapido consumo di suolo. Uno dei risultati di questa ‘crescita’, non sempre direttamente percepibile, sembra riguardare lo smarrimento del senso stesso di appartenenza ai luoghi, la perdita cioè dei caratteri vocazionali e delle memorie insite nei territori. I dieci comuni costieri della provincia di Roma, con le diverse frazioni marittime, assumono, quasi sempre, la classica configurazione degli insediamenti lineari lungo la strada litoranea che li attraversa con un rettifilo da nord a sud, con costruzioni di diversa tipologia e funzionalità, realizzati spesso senza regola, sfruttando al massimo tutto lo spazio disponibile. Sono stati alterati e modificati elementi appartenenti a contesti storici e paesaggistici di pregio. Pertanto il presente contributo, frutto di un’attività di ricerca più ampia condotta nei comuni costieri del Lazio, propone una chiave di lettura che cerca di analizzare le relazioni e le conflittualità innescate dai processi di riqualificazione urbana.

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Tafterjournal n. 21 - marzo 2010

A proposito della protezione dell’ambiente: esperienze e spunti per una possibile transizione

di Marco Eramo

La lettura di una ricerca condotta da Carlo Desideri e Emma Imparato, pubblicato da Giuffrè con il titolo Beni ambientali e proprietà, propone un modello per la gestione delle aree protette distinto da quello attualmente in vigore nel nostro paese. Il lavoro ha il grande merito di tratteggiare le linee essenziali di questo approccio alternativo portando a sostegno della sua bontà la descrizione della sua sperimentazione in corso da lungo tempo in Francia e Regno Unito. A distanza di alcuni anni – il libro è stato pubblicato nel 2005 – e nonostante le difficoltà in cui versano i nostri enti parco e il sistema di protezione nel suo complesso che riportano spesso in agenda il tema di una sua revisione, i frutti di questa ricerca non sembrano essere adeguatamente filtrati nel dibattito generale.

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Tafterjournal n. 19 - dicembre 2009/gennaio 2010

Design e sistema territorio. L’esperienza didattica del progetto “Arredo & Territorio”

di Marco Bozzola

Arredo & Territorio è una ricerca/progetto per lo sviluppo di attrezzature di arredo urbano e montano lungo i percorsi delle valli olimpiche di Torino 2006. I progetti sono stati realizzati da studenti di architettura e design di tre scuole universitarie europee e costruiti da artigiani torinesi. Obiettivo è stata la valorizzazione del territorio in termini di aumento della fruizione, valorizzazione della cultura artigianale locale, godimento delle risorse ambientali. Tale esperienza, ha dato vita a prodotti reali installati, e tutt’ora presenti, in 28 comuni della provincia torinese.

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Tafterjournal n. 15 - luglio-agosto 2009

Formare comunità, in-formare territori. Designing connected places: fare scuola di design per il territorio

di Eleonora Lupo e Cristian Campagnaro

“La terra, vista come territorio riservato alla vita è uno spazio chiuso, limitato dalle frontiere dei sistemi di vita (la biosfera). Quindi è un giardino”(Gilles Clément, 2004)

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Tafterjournal n. 9 - novembre 2008

Costruire scenari per un territorio fragile. L’esperienza dell’osservatorio sul delta del Po

di Davide Fornari

Stiamo vivendo un processo di estetizzazione – delle merci, dei servizi, delle esperienze – che mistifica il significato della progettazione, a tutte le scale. In che modo il progetto può contribuire a costruire gli scenari quotidiani e futuri di un territorio? In che modo i designer possono mettersi al servizio della società per rispecchiarla e svelare le criticità nascoste nelle azioni progettuali del presente? L’osservatorio sul delta del Po ha promosso una scuola estiva per individuare le possibilità per il futuro di un territorio fragile…

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Tafterjournal n. 8 - ottobre 2008

Non è solo un paese per vecchi. Identità e innovazione nell’esperienza della regione Sardegna

di Roberta Lazzarotti

Il 3 ed il 4 luglio 2008 si è svolto ad Alghero il convegno conclusivo del progetto – Rete transfrontaliera per la valorizzazione dei centri storici urbani, finanziato dal PIC Interreg IIIA Italia Francia “Isole” Sardegna-Corsica-Toscana. L’iniziativa si colloca sulla scia di una ormai decennale esperienza della regione in tema di tutela e valorizzazione dei centri storici: la legge 29 del 1998 “Tutela e valorizzazione dei centri storici della Sardegna” rappresenta infatti il momento di avvio di una serie di sperimentazioni che hanno segnato le punte più avanzate del panorama italiano. I capisaldi di questa attività risiedono soprattutto nella convinzione della necessità del superamento della logica del puro intervento fisico, in particolare nelle realtà di minore dimensione, e dell’adozione di una logica di intervento complessa ed integrata, che affronti e coinvolga attivamente anche la dimensione socio-economica del problema.

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Tafterjournal n. 7 - settembre 2008

Dal recupero edilizio a proposte innovative per il riuso dei centri storici della Valle dell’Agri in Basilicata

di Piergiuseppe Pontrandolfi

Con riferimento al tema dello sviluppo locale ed in particolare al recupero e riuso dei centri storici minori, in Basilicata si sta sviluppando una interessante esperienza nell’area della Valle dell’Agri. Il territorio ricco di risorse ambientali e paesaggistiche e culturali è da anni interessato da rilevanti attività di estrazioni petrolifere.

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Tafterjournal n. 5 - giugno 2008

Ricettività diffusa e nuove tendenze del fenomeno turistico in Italia

di Giuseppe Vergaglia

I flussi turistici che caratterizzano la domanda turistica di questi ultimi anni, seguono la tendenza che trova espressione in poche ed esaurienti parole: “fuori dai soliti posti”. Oggi le parole chiave per un nuovo approccio turistico, in grado di interpretare nuovi bisogni e nuove esigenze del consumatore di località turistiche sono “inedito e autentico”. Questi trend trovano il loro naturale sfogo nell’ospitalità diffusa, in forme di ospitalità che della salvaguardia dei luoghi, dell’ambiente e degli stili di vita hanno fatto la loro ragion d’essere.

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Tafterjournal n. 2 - gennaio 2008

Dopo il paesaggio italiano

After the Italian landscape

di Gabriele Pierluisi

The Baroque returns to us also for the fact that is the first Italian style consciously designed for an international and globalized dimension. With the Baroque, the Italian art topics become sensational and spectacular in order to overcome the local borders and to spread throughout the world. This communicative idea succeeds in reconciling the sixteenth-century dualism between spaces as a scene, resulting for cultural perspective, and space as an object, related to the culture of the antique. The definition of the contemporary landscape, Baricco would say “barbarian” landscape, passes through the consciousness of the self-representation and the identification of figurative themes that connect and amplify the multiple realities of our country. Instrument of this revolution from below, of this turn the glove, is the creative industry.

In this article, the author reflects on the contemporary characteristics of the Baroque in Italian Landscape and Built-Environment by contextualizing the birth of the Style within a political, cultural and social reconstruction.

Il barocco ritorna a noi anche per il fatto che è il primo stile italiano a essere consciamente pensato per una dimensione internazionale e globalizzata. I temi dell’arte italiana con il barocco divengono sensazionali e spettacolari per superare i confini localistici e diffondersi in tutto il mondo. Questa idea comunicativa riesce a conciliare il dualismo cinquecentesco tra spazio come scena, derivante dalla cultura prospettica, e spazio come oggetto, legato alla cultura dell’antico. La definizione del paesaggio contemporaneo, del paesaggio “barbaro” direbbe Baricco, passa per la coscienza del rappresentarsi, e l’individuazione di temi figurativi che connettano e amplifichino le molteplici realtà del nostro paese. Strumento di questa rivoluzione dal basso, di questo rivoltare il guanto, è l’impresa creativa.

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Tafterjournal n. 1 - ottobre 2007

L’internazionalizzazione della cultura
Cultural Internationalization

di Francesco Palumbo e Pierluigi Montalbano

In current processes of internationalization, the territory is increasingly taking a role of central identity because it represents a fabric of tangible and intangible elements, it guarantees an added value to the location of productive activities, it contributes to the selection of the business activities. The article proposes an in-depth analysis of the dichotomic relationship between the globalization process and the role of territorial economies, with a specific focus on the “Made in Italy” tradition and the impact that globalization could have on its products.

Nell’ambito degli attuali processi di internazionalizzazione il territorio assume sempre più un ruolo di entità centrale in quanto rappresenta un tessuto ricco di elementi materiali ed immateriali, garantisce un valore aggiunto alla localizzazione delle attività produttive, contribuisce alla selezione delle attività imprenditoriali…

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